Older, Richer, Wiser at Marketing Magazine
Conference Details:
We all know that the over 50s have it all: wealth, and time to spend it in. There are big wins for brand owners who can create the right relationship, but this is a vastly complex group to market to. Consumers’ lifestages and needs are more complex than you may assume, as diverse as 20-30 year olds. The 10th annual Older, Richer, Wiser conference will help savvy marketers get to grips with the nitty gritty of engaging this lucrative group of consumers with real life case studies of not just what key brands are doing to engage 50+ consumers.
10th Annual One-Day Conference 24 May 2011, The Grange City Hotel, Central London
Key topics will include:
1. The real facts of social media: using insight into where your customers are online, what they use the internet for and how to use social media effectively
2. Beyond segmentation: how to understand lifestages, need states and the psychology of different generations so that you can see beyond simple age segments
3. Multichannel promotions: case studies from businesses who have brought together different channels to create an integrated marketing strategy – not just what they did, but how and why they did it and what they would do differently next time
Conference Contact Details:
Sian Melonie
e: enquiries@haymarket.com
t: +44 (0)20 8267 4011
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About the Author
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Older, Richer, Wiser at Marketing Magazine
Conference Details:
We all know that the over 50s have it all: wealth, and time to spend it in. There are big wins for brand owners who can create the right relationship, but this is a vastly complex group to market to. Consumers’ lifestages and needs are more complex than you may assume, as diverse as 20-30 year olds. The 10th annual Older, Richer, Wiser conference will help savvy marketers get to grips with the nitty gritty of engaging this lucrative group of consumers with real life case studies of not just what key brands are doing to engage 50+ consumers.
10th Annual One-Day Conference 24 May 2011, The Grange City Hotel, Central London
Key topics will include:
1. The real facts of social media: using insight into where your customers are online, what they use the internet for and how to use social media effectively
2. Beyond segmentation: how to understand lifestages, need states and the psychology of different generations so that you can see beyond simple age segments
3. Multichannel promotions: case studies from businesses who have brought together different channels to create an integrated marketing strategy – not just what they did, but how and why they did it and what they would do differently next time
Conference Contact Details:
Sian Melonie
e: enquiries@haymarket.com
t: +44 (0)20 8267 4011
Like this Article? Share it!
About the Author
Related Posts
Leave a Comment
Older, Richer, Wiser at Marketing Magazine
Conference Details:
We all know that the over 50s have it all: wealth, and time to spend it in. There are big wins for brand owners who can create the right relationship, but this is a vastly complex group to market to. Consumers’ lifestages and needs are more complex than you may assume, as diverse as 20-30 year olds. The 10th annual Older, Richer, Wiser conference will help savvy marketers get to grips with the nitty gritty of engaging this lucrative group of consumers with real life case studies of not just what key brands are doing to engage 50+ consumers.
10th Annual One-Day Conference 24 May 2011, The Grange City Hotel, Central London
Key topics will include:
1. The real facts of social media: using insight into where your customers are online, what they use the internet for and how to use social media effectively
2. Beyond segmentation: how to understand lifestages, need states and the psychology of different generations so that you can see beyond simple age segments
3. Multichannel promotions: case studies from businesses who have brought together different channels to create an integrated marketing strategy – not just what they did, but how and why they did it and what they would do differently next time
Conference Contact Details:
Sian Melonie
e: enquiries@haymarket.com
t: +44 (0)20 8267 4011
Like this Article? Share it!
About the Author
Related Posts
Leave a Comment
Older, Richer, Wiser at Marketing Magazine
Conference Details:
We all know that the over 50s have it all: wealth, and time to spend it in. There are big wins for brand owners who can create the right relationship, but this is a vastly complex group to market to. Consumers’ lifestages and needs are more complex than you may assume, as diverse as 20-30 year olds. The 10th annual Older, Richer, Wiser conference will help savvy marketers get to grips with the nitty gritty of engaging this lucrative group of consumers with real life case studies of not just what key brands are doing to engage 50+ consumers.
10th Annual One-Day Conference 24 May 2011, The Grange City Hotel, Central London
Key topics will include:
1. The real facts of social media: using insight into where your customers are online, what they use the internet for and how to use social media effectively
2. Beyond segmentation: how to understand lifestages, need states and the psychology of different generations so that you can see beyond simple age segments
3. Multichannel promotions: case studies from businesses who have brought together different channels to create an integrated marketing strategy – not just what they did, but how and why they did it and what they would do differently next time
Conference Contact Details:
Sian Melonie
e: enquiries@haymarket.com
t: +44 (0)20 8267 4011
Like this Article? Share it!
About the Author