KOL Liaison and MSL Best Practice at SMi Group

Conference Details:

Key Opinion Leader Liaison and MSL Best Practice

28th-29th September 2011

Copthorne Tara Hotel, London, United Kingdom

Register Online: http://www.smi-online.co.uk/2011kol-uk29.asp

To be featured on this year’s brochure, and for all sponsorships opportunities:

Contact Alia Malick on tel +44 (0)20 7827 6168 or email: amalick@smi-online.co.uk

Overview:

Following the tremendous successes of our previous Medical Affairs/KOL Liaison conferences in London, Munich and Stockholm over the past four years, SMi are proud to present the latest event in our UK KOL and MSL portfolio:

With leading KOLs giving their perspective, alongside discussions from those in pharmaceuticals tasked with forging these relationships and, crucially, the end-purchasers from national health departments, this conference will seek to provide a comprehensive overview of the area; the challenges facing those within it, developments over the past year and assessments of what the future may bring.

Allowing for plenty of discussion within the agenda, this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions and MSL programmes, while offering networking opportunities throughout the day.

Hear from our list of expert speakers who already include:

• Rav Seeruthun, Head of Clinical Affairs, Napp

• Samin Saeed, Senior Medical Advisor, GSK

• Tobias Gantner, Head of Market Access, Bayer Pharmaceuticals

• Eddy Wu, Medical Director, MAX & Ophthalmics, AMAC, Novartis

• Petr Seidl, Medical Director, East Central Europe, Genzyme

• Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson

• Nick Broughton, Managing Director, Pharmaceuticalethics.com

>> >> For our full speaker line-up visit: http://www.smi-online.co.uk/2011kol-uk29.asp

How will you benefit?

• Hear from some of the leading experts in identifying, approaching and managing KOLs and KOL programmes

• Learn how to increase your ROI by having a strategic and structured MSL programme

• Acquire the tools and techniques necessary to revolutionize your medical communications output

• Navigate the increasingly diverse role of the MSL and take back to you work new approaches to achieve success

• Discover the best ways to manage your medical and scientific advice output for the long-term benefit of your brand

• Network with MSLs, KOLs, industry leaders, government and medical communication agencies

>>>>For further information please visit: http://www.smi-online.co.uk/2011kol-uk29.asp

To reserve your place for this conference, visit:

http://www.smi-online.co.uk/2011kol-uk29.asp

For more information, please visit http://www.smi-online.co.uk/2011kol-uk29.asp

Conference Contact Details:

Zain Philbey

Tel: +44 (0) 20 7827 6722

Email: zphilbey@smi-online.co.uk